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The Detroit automaker said vehicle sales rose 7.1% to 1.99 million units in 2023. In 2020, Ford (NYSE:F) posted new vehicle sales of a little over 2 million units.
Overall, U.S. new vehicle sales last year finished at around 15.5 million units, of which electrified vehicles including hybrids made up nearly 17%, according to data from Wards Intelligence.
The industry’s sales figures underscored the strong demand for personal transportation last year, but analysts are warning that high interest rates may hurt appetite for new vehicles going forward.
Sales of Ford’s EV models, such as the F-150 Lightning pickup truck and Mustang Mach-E crossover, also jumped nearly 18% to 72,608 units from a year earlier. The company’s EV models accounted for 3.6% of total sales.
Ford’s hybrid vehicle sales were up more than 25% to 133,743 units compared with last year and accounted for about 7% of total sales.
With sales of 1.99 million vehicles, Ford was the third-largest automaker by sales in the United States, behind General Motors (NYSE:GM) and Toyota (NYSE:TM).
