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The research, published on Friday, indicates that all demographic groups might be affected by this downturn in spending. The anticipated change comes as consumers grapple with issues like inflation and student loan repayments, causing them to rethink their spending plans.
UBS research also highlights potential implications for clothing stocks. The bank has adopted a bearish outlook due to the expected dip in consumer spending. This trend could pose challenges for stock prices in the sector, affecting a broad range of companies, although specific firms likely to be most impacted were not disclosed.
Despite these challenges, there seems to be a silver lining for consumers. The slowdown in demand coincides with an inventory build-up, which could lead to increased promotions. This situation may provide opportunities for shoppers to benefit from deals and discounts.
The research was based on conversations with consumers about their future spending intentions, focusing on discretionary items like apparel, footwear, and accessories. The findings suggest that this trend could affect all demographic groups, potentially impacting a wide range of softline companies.
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