Canada’s antitrust regulator sues Cineplex over misleading ticket prices

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“We’re taking action against Cineplex because misleading tactics like drip pricing only serve to deceive and harm consumers,” said Commissioner of Competition Matthew Boswell.

Cineplex did not immediately respond to a Reuters request for comment. 

Competition Bureau Canada alleged that Cineplex was breaking the law by adding an additional fee that raises the price of its tickets purchased online, according to a statement from the regulator.

The bureau said Cineplex introduced the online booking fee in June 2022 and it has generated significant revenue for the company.