Elon Musk names NBC’s Linda Yaccarino as new Twitter CEO

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“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” Musk wrote in a tweet Friday. “Looking forward to working with Linda to transform this platform into X, the everything app.”

Rumors that Yaccarino was Musk’s chosen successor had been swirling since he announced he would be stepping down as CEO yesterday. Journalist and Musk watcher Kara Swisher described her as Twitter’s likely new CEO, describing her on Thursday as “early to tech focus for a media exec, which was unusual at the time and she was constantly trying to grok it, despite wariness. 
Yaccarino most recently led the global advertising and partnerships division at NBC Universal, managing a staff of around 2,000 employees, and has been part of the media giant for over a decade. She was also reportedly among the candidates being considered to lead Univision and Paramount Global.

This is a developing story and will be updated.