Factbox-Twitter 2.0: Firings, wary advertisers dominate Musk’s first week as chief

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The Tesla (NASDAQ:TSLA) boss, who will also serve as chief executive of Twitter, has announced the following actions in the past week:

Top management Musk fired top executives including CEO Parag

cuts Agrawal, CFO Ned Segal, legal affairs and

policy chief Vijaya Gadde

Layoffs Planned to let go about half the workforce, or

around 3,700 staff, according to internal plans

reviewed by Reuters. Announcement expected

Friday.

$8 for blue Twitter to charge $8/month for

tick Blue, which includes blue tick verification,

verification priority in replies, mentions and search, would

be able to post longer videos and audios.

Advertisers A whole bunch of corporate advertisers

hit pause distanced themselves from Twitter. General

Motors, General Mills (NYSE:GIS), Audi of America, Oreo

maker Mondelez (NASDAQ:MDLZ) International, Pfizer Inc (NYSE:PFE) and

Ford are some to name. Musk, in a tweet to

advertisers, said he wanted Twitter to be “the

most respected advertising platform”.

Content To set up a content moderation council with

Moderation “widely diverse viewpoints”.

Council

Video Feature Twitter was working on a feature that would let

people post videos and charge users to view

them, with the company taking a cut of the

proceeds, the Washington Post reported.

Changes to Musk requested that logged out users visiting

Homepage Twitter’s site be redirected to Explore page

which shows trending tweets and news stories,

according to a Verge report.

Vine reboot Musk put up a poll on Twitter asking people if

he should bring back Vine. Of the nearly 5

million people who participated, 70% said

“yes”. He has instructed Twitter engineers to

work on a Vine reboot that could be ready by

year end, Axios reported.