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https://i-invdn-com.investing.com/trkd-images/LYNXMPEI870F5_L.jpgBuyers of the basic iPhone 14 in Japan – where the yen has slumped 24% since September – will pay 20% more than they did for the iPhone 13 when it was launched a year ago at 99,800 yen ($692.81).
The iPhone 13 currently costs 107,800 yen in Japan. Earlier this year, Apple hiked the price of the model by nearly a fifth to 117,800 yen after the yen weakened.
In China, though, Apple’s third-largest market after the United States, the company priced the iPhone 14 at 5,999 yuan ($862.42) – the same as the iPhone 13 launch price – despite a 7% drop in the currency.
Analysts have said Apple should brace for a weakening of demand in China, where the economy has been hurt by a series of COVID-19 lockdowns that have squeezed consumer spending.
Apple’s April-June quarterly revenue in Greater China fell 1% after a streak of strong quarters in the region.
The company had previously announced discounts on iPhones in China, where the iPhone 13 is now available at 5,399 yuan.
($1 = 144.0500 yen)
($1 = 6.9560 Chinese yuan renminbi)