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The agreements with CBS, FOX, NBC and NBCUniversal’s Peacock give The Big Ten, which includes football powerhouses Ohio State and University of Michigan, a solid lead in the race to capitalize on surging interest in collegiate football.
The total value of the deals stands at around $7.5 billion, according to a report by the Wall Street Journal that cited people familiar with the matter.
CBS-parent Paramount, Fox Corp, NBC owner Comcast (NASDAQ:CMCSA) and The Big Ten did not immediately respond to requests for comment on the deal value.
FOX, CBS and NBC have broadcasting rights spanning different years over the 7-year period of the deals, and plan to televise the seven Big Ten Football Championship Games on Saturdays starting fall next year.
