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The can
Dos Equis Ranch Water Hard Seltzer Classic Lime, $9.48 per six pack
The back story
It’s no secret that the hard-seltzer boom of just a few years ago has started to fizzle. After seeing triple-digit growth in 2019 and 2020, the category increased by a much more modest 16% in 2021. A variety of factors are at work, including the obvious fact the category may have started to play itself out, especially with the influx of so many brands.
But…
