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M is proactively attempting to adapt to the ever-changing retail ecosystem. M has implemented several key changes including a mobile-first strategy, a loyalty program, store pickup, and additional features to win new business both online and offline. After all, the enthusiasm for in-person shopping at conventional retail stores will eventually wane, shifting the spotlight back to web-based sales.
M has a forward P/E ratio of 7.83. This is one of the lower P/E ratios you will find, indicating the stock is likely underpriced at $17.42 per share. If M pops this summer or fall, it has the potential to break through its 52-week high of $22.30. M has a beta of 2.08 so it will prove somewhat volatile if the market soars or plummets.
