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ITV confirmed the departure in a statement on Tuesday.
Shares in the broadcaster were down 4.9% in early London morning trading.
Neil Wilson, Chief Market analyst at Markets.com said Morgan’s departure are weighing on the company as he expects Good Morning Britain’s audience to fall.
“Ratings for GMB will fall a lot we think,” Wilson said.
Asked about the fall of ITV shares another trader said “yes, I think it has a lot to do with it”.
