Wendy’s is going all-in on breakfast ads, believing that, if you try it, you’ll be back

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Shares of Wendy’s Co. slumped Thursday, after the burger chain reported fourth-quarter profit that disappointed Wall Street, amid higher cloud-computing costs, and provided a 2024 outlook that was below forecasts.

The company also announced investments to boost growth, including $55 million in breakfast advertising, $15 million to support digital growth through mobile-app enhancements and $30 million for the rollout of digital menu boards.

The…

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