This post was originally published on this site
https://i-invdn-com.investing.com/news/LYNXNPEC0K08U_M.jpg
The company operates under a ‘House of Brands’ model with a diverse portfolio including Mamaearth, The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s. Mamaearth has been particularly successful, generating ₹1,000 crore annual revenue within six years of launch. The brand has positioned itself as a direct-to-consumer unicorn addressing the core customer need for safe-to-use, natural products.
The proceeds from the IPO will be used for various purposes including funding advertisements (₹186 crores), new exclusive brand outlets (₹34.23 crores), investment in subsidiary Bhabani Blunt Hairdressing (₹27.52 crores), general corporate purposes, and unidentified inorganic acquisition.
Honasa’s 45-member innovation team develops products across several categories including baby care, face care, body care, hair care, color cosmetics, and fragrances. The company recorded a revenue compound annual growth rate (CAGR) of 193.15% between FY20 and FY22. In FY22, it achieved the highest revenue from offline channels among digital-first beauty and personal care (BPC) companies in India, through its omni-channel distribution networks.
The IPO will be managed by Kotak Mahindra Capital Company Limited, Citigroup (NYSE:C) Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited. The company has clarified that there will be no pre-IPO round.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.
