Google to manufacture smartphones in India starting with Pixel 8

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The devices are expected to be rolled out in 2024, Rick Osterloh, senior vice president of devices and services, said at a Google (NASDAQ:GOOGL) event.

“India is a priority market for Pixel smartphones, and we’re committed to bringing the best of our hardware and underlying built-in software capabilities to people across the country,” Osterloh said.

India is aiming to become a manufacturing powerhouse, amid a greater push for Prime Minister Narendra Modi’s “Make in India” initiative.

Apple (NASDAQ:AAPL), which has been touting India as its next big growth driver, is projected to account for 7% of all smartphone sales in the country from July to December, up from 5% in the first half of 2023, according to data from market researcher Counterpoint.

U.S. memory chip firm Micron Technology (NASDAQ:MU) recently announced plans to set up its first semiconductor plant in the country.