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The clothing brand was cut to Equal-Weight from Overweight at Wells Fargo, with analysts lowering the price target to CAD 20 from CAD 25 per share.
They told investors in a note that there is a tough macro backdrop developing for the company in the US and China, while the expected unfavorable weather conditions this holiday will also pressure the stock.
The “worsening China headwinds likely persist,” the analysts wrote, creating a potential third straight weak holiday in the region. Meanwhile, the “unfavorable weather backdrop [is] creating a weak seasonal setup in both NA and Europ.” In addition, the analysts noted that there is weakening brand heat, which they have witnessed via social media mentions.
TD Cowen analysts cut GOOS to Market Perform from Outperform, lowering the price target to $15 from $22 per share. There are several risks apparent in the medium term, according to TD Cowen.
“We watch cautious economic news in China & Europe and lack visibility into margin expansion if sales miss expectations. We also monitor non-parka product execution, the opportunity for greater digital engagement, warm fall weather, US credit card data, and weak aspirational customer trends across the sector,” the analysts said.
