Disney to raise prices at theme parks in Florida and California – reports

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At the firm’s Disney World location in Florida, prices for annual passes will rise between $40 to $50, while parking will jump to $30 from $25, the reports said, citing a company spokesperson. Prices for date-based tickets will not be raised, however.

Meanwhile, Disneyland in California will be hiking admission for both daily and multi-day tickets by 4% to 15.7%, although the least expensive option will stay at $104, the level it has had since 2019. The price of Disneyland’s Genie+ offering, a service allowing visitors to access shorter lines, has also gone up by $5 to $30 per person.

The revised pricing comes after Disney said in September that it will almost double its capital expenditures for its lucrative parks division to roughly $60 billion over the next decade. These destinations have helped to undergird profits at Disney, easing the impact of losses at its Disney+ streaming business and weakness at its traditional TV unit during an era of cord-cutting by many viewers.