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Uber has been securing similar tie-ups in global markets including Europe and Asia over the last two years, deepening its ties with the private taxi industry that was whiplashed by the rise of ride-hailing startups more than a decade ago.
Under the new partnership, taxis associated with LA Yellow Cab and its five partner fleets will get bookings through the Uber app.
The six taxi companies – which include San Diego Yellow Cab, California Yellow Cab, Long Beach Yellow Cab, Fiesta (NASDAQ:FRGI) Taxi Cooperative and United Checker Cab – will add up to 1,200 cabs to the Uber platform.
Uber has staged a strong post-pandemic recovery thanks to a rebound in inter-city travel and higher market penetration than its closest rival Lyft (NASDAQ:LYFT).
When customers request a ride with UberX, they might get matched with a taxi, and will have the option to decline or get re-matched with a cab that is not a taxi. UberX fares will apply to these rides.
“We anticipate that this partnership will have a positive impact for our driver-owners as the pandemic recovery continues,” said William Rouse, CEO of Los Angeles Yellow Cab.
