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In China, Apple’s largest market outside of its home country, the waiting period for the iPhone 15 has seen a fourfold increase. This trend is not just limited to the basic model. The premium iPhone 15 Pro Max has also set new records for pre-order waiting times.
Counterpoint Research attributes this surge in demand to significant upgrades made to both models. However, this increased interest in the iPhone 15 and iPhone 15 Pro Max appears to have impacted other models in Apple’s lineup. Both the iPhone 15 Plus and iPhone 15 Pro have seen reduced waiting times, suggesting a shift in consumer preference towards the latest handsets.
While Apple’s newest handsets are enjoying high demand leading to extended delivery times, older models such as the iPhone 15 Plus and iPhone 15 Pro are experiencing shorter wait times as consumers gravitate towards the newer offerings. This is particularly true in overseas markets like China, where waiting times have quadrupled.
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