IPO Report: Instacart IPO: 5 things to know about the app that’s looking to ride a ‘massive digital transformation’ in grocery shopping

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Grocery-delivery app Instacart hopes to capitalize on what its chief executive calls a “massive digital transformation” in the way people shop at supermarkets, but it faces steep competition and an uncertain demand environment.

The company filed for an initial public offering late last month, and its debut could hit markets even as customers are still struggling with higher grocery prices. Meanwhile, big rivals like Walmart Inc. WMT, Amazon.com Inc. AMZN, Uber Technologies Inc. UBER and DoorDash Inc. DASH are competing more…