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The deal would expand Forever 21’s reach by bringing the label to Shein’s online platform, which serves about 150 million users. The partnership also presents an opportunity for China-based Shein to step into Forever 21’s retail locations across the United States.
Under the agreement, SPARC Group would become a minority shareholder in Shein, while Shein would acquire a roughly one-third interest in SPARC Group.
The company did not disclose terms of the deal.
