The Margin: Meta Threads: How to sign up for the Twitter rival — and why you should think twice before deleting it

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Talk about threading the needle — Meta has been building hype for its Twitter copycat, Threads, this week, and even launched it a day early on Wednesday evening. And because it’s an app that’s building off Instagram user data, it looks to be gaining traction pretty quickly — already counting 10 million users in its first seven hours.

Threads’ launch couldn’t come at a more opportune time for the Facebook parent company, as Twitter owner Elon Musk just rolled out a slew of controversial changes on his own platform — such as…