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Apple (NASDAQ:AAPL) is expected to launch a mixed-reality headset later in the day, which would be its first big move into a new product category since the introduction of the Apple Watch nine years ago.
Shares of the world’s most valuable listed company were last up 1.5% at $183.70. They have jumped nearly 40% in 2023, compared with an 11.5% rise in the benchmark S&P 500.
Apple became the only company to hit $3 trillion in market capitalization early last year. It was last valued at $2.89 trillion.
The iPhone maker’s forward 12-month price-to-earnings ratio is 28.39, compared with the sector median of 12.79.
