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https://content.fortune.com/wp-content/uploads/2023/05/GettyImages-1245341271-e1685457960635.jpg?w=2048Mark Cuban has always had something of a love/hate relationship with Twitter users. A question he posed during the NBA Easter Conference Finals, though, has amped up their ire once again.
The Dallas Maverick’s owner, on Monday, threw a question out to the Twitter-sphere: “Got a personal question for everyone watching heats vs celts right now. Who is watching on a pirated stream. I’m curious how prevalent it is.”
It wasn’t long before Twitter did its thing and “Narc Cuban” began tending.
Nice try. Narc Cuban
— Bucket (@thatchthoughts) May 30, 2023
Vote here
— Austin (@AustinPlanet) May 30, 2023
Narc Cuban are you pirating the game?
— Blake Garman (@FrostedBlakes34) May 30, 2023
this site may be dying but so long as we as a people can come together to tweet “Narc Cuban” at a midrange billionaire the soul still burns
— Alex Navarro (@alex_navarro) May 30, 2023
Cuban was at one time, the majority owner of cable network AXS TV and HDNet Movies, but he sold those in 2019 to Anthem Sports and Entertainment. The billionaire didn’t offer any additional insight into his tweet.
The billionaire has never been shy to express his opinions, though, especially on Twitter. In the past, he has slammed Donald Trump over the then-president’s comments on NFL players protesting during the national anthem. He has also teased political ambitions, claiming in 2015 he could beat both Trump and Hillary Clinton.
He has also been fined around $1.9 million in the past for 14 incidents relating to public reprimands of NBA referees and the league in general.