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The companies aren’t in serious talks right now, and it wasn’t clear if Wyndham wants to do a deal. If not, Choice Hotels could appeal directly to Wyndham shareholders.
Wyndham operates Super 8, Days Inn, Travelodge, Microtel, Howard Johnson, La Quinta, Ramada, and a collection of other hotels, mostly in the economy and midscale market.
Choice Hotels runs Comfort Inn, Comfort Suites, Quality, and Clarion, among others. Each hotel operator has a market capitalization of nearly $6 billion. Both operate with franchising models.
