Audi will not cut EV prices to follow Tesla’s lead – Audi Europe chief

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BERLIN (Reuters) – Audi has no plans to cut prices for its electric vehicles, German industry magazine Automobilwoche cited Audi Europe chief Jens Puttfarcken as saying, despite a similar move by market leader Tesla (NASDAQ:TSLA) that has put pressure on others to follow suit.

“We have our very own pricing policy,” Puttfarcken was cited as saying. “We take such a step when it is necessary for the Audi brand.”