Was soup dumped on a Van Gogh just the start? Copycat activists attack $110 million Monet painting

This post was originally published on this site

https://content.fortune.com/wp-content/uploads/2022/10/letztegeneration-3-e1666608927251.jpg

Another group of activists have targeted a world-famous painting with food. 

Two protesters from climate activist group Letzte Generation completed the stunt at the Museum Barberini in Potsdam, Germany on Sunday following another similar stunt only a few days earlier in London, when “Just Stop Oil” protesters threw tomato soup at Vincent Van Gogh’s iconic Sunflowers painting. 

The object in Potsdam was Monet’s “Les Meules”, or “Haystacks”, which was painted in 1890 and sold at an auction in 2019 for over $110 million. On Sunday, it was covered in mashed potato by protestors who then glued their hands to the wall and gave their message to a camera — the footage was uploaded by the group to Twitter shortly after. 

“People are starving, people are freezing, people are dying,” the protestors said in the video. 

“We are in a climate catastrophe and all you are afraid of is tomato soup or mashed potatoes on a painting.” 

“You know what I’m afraid of? I’m afraid because science tells us that we won’t be able to feed our families in 2050. Does it take mashed potatoes on a painting to make you listen? If we have to fight over food, when will you finally start to listen and stop business as usual?” 

Museum director “shocked” by incident

The museum’s director Ortud Westheider said in a statement: “While I understand the activists’ urgent concern in the face of the climate catastrophe, I am shocked by the means with which they are trying to lend weight to their demands.

“It is in the works of the Impressionists that we see the intense artistic engagement with nature.”

An investigation after the incident found that the painting itself had not suffered any damage, as it was protected by glass. The two activists were charged with trespassing and property damage. 

Letze Generation have performed multiple stunts in Germany in the last several years, garnering nationwide attention for a hunger strike in Berlin in 2021, and by gluing themselves to busy motorways earlier this year. 

Artwork appears to have become a favorite target for such actions. This summer Italian activists glued themselves to Sandro Botticelli’s Primavera in Florence’s Uffizi gallery, and Just Stop Oil campaigners also glued themselves to the frame of The Last Supper at the Royal Academy in London. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.