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NEW DELHI (Reuters) – Warren Buffet-backed Chinese electric carmaker BYD will launch its first passenger car in India on Tuesday, an electric sport-utility vehicle (SUV), marking its entry into the mainstream market amid a broader global expansion.
BYD, which already sells electric buses and electric vehicles (EVs) for corporate fleets in India, will launch its Atto 3 electric SUV in the world’s fourth-largest car market where domestic carmaker Tata Motors (NYSE:TTM) dominates electric car sales.
The move comes amid a wider global push by the Chinese carmaker which has already started selling electric cars and plug-in electric hybrids in markets around the world, including Norway, New Zealand, Singapore, Brazil, Costa Rica and Colombia.
Earlier this year, BYD said it would start selling its passenger EVs in Japan from 2023 and also has plans to set up a facility in Thailand – its latest among 30 others in the United States, Brazil and India – to produce 150,000 cars a year from 2024. It launched the Atto 3 electric SUV in Thailand on Monday.
BYD’s push into India also comes at a time when the South Asian country continues to maintain tight scrutiny of investments coming from bordering nations, including China.
Strict controls on such incoming investments forced Chinese carmaker Great Wall Motor to shelve plans to invest $1 billion in India earlier this year, after it failed to obtain regulatory approvals.
BYD, however, already has a manufacturing plant in the country and would not need to bring in new investments to assemble and sell the Atto 3, a source familiar with the company’s plans said.
The Shenzhen-based auto and battery producer, which includes Buffett’s Berkshire Hathaway (NYSE:BRKa) as an investor, entered India in 2007 producing batteries and components for mobile phone makers from its plant near the southern city of Chennai.
In 2013 it started building buses in the country with a local Indian partner and in 2021 it launched its e6 EV for sale to corporate fleet operators and owners.
BYD has capacity to produce 10,000 units a year at its southern India plant where it will assemble the Atto 3.
