Auto industry ad spend falls to $4.8 billion in first seven months of 2022 – data

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Digital ad spending accounted for 53% of the totall $4.80 billion the industry spent during the period, according to data from Standard Media Index (SMI).

The overall ad spend was 12.7% less compared to the same period in pre-pandemic 2019 at $5.50 billion, as spending from dealerships, traditionally among the biggest in the industry, suffers due to a shortage of vehicles.