Ferragamo partners with Farfetch to boost online presence

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MILAN (Reuters) – Italian fashion house Salvatore Ferragamo on Thursday said it had struck a partnership with online luxury shopping retailer Farfetch (NYSE:FTCH) to expand its digital presence targeting younger shoppers.

Ferragamo said it would use Farfetch’s platform for its ecommerce and look to engage with a global Millennial and Gen Z luxury audience.