Disney picks Kristen Finney to lead international content curation

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As executive vice president, Finney will work on building a team to track and evaluate “content needs and appropriateness for Disney+ and Star/Star+”, the company said in a statement.

The international content and operations group is run by Rebecca Campbell, who took up the role in January.

The hub was created to fuel the growth of Disney+, Hulu and Star+ as Disney ramped up investment in local content, mirroring Netflix (NASDAQ:NFLX)’s strategy.