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The ‘official’ mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ready-to-drink cocktails.
Jack Daniels, which already sells a canned cola cocktail in many markets, and Coca-Cola said in a statement that they will begin by selling their new drink in Mexico in late 2022.
PepsiCo (NASDAQ:PEP) Inc started selling alcoholic versions of Mountain Dew earlier this year, while energy drinks maker Monster Beverage Corp (NASDAQ:MNST) announced a deal to buy hard seltzer producer CANarchy Craft Brewery Collective in January.
Ready-to-drink products are expected to make up 8% of the broader alcohol market by 2025, up from 4% in 2020, research https://www.theiwsr.com/wp-content/uploads/IWSR-Forecasts-RTD-Volume-Share-to-Double-in-Next-Five-Years.pdf from industry tracker IWSR estimates, with the ready-to-drink category expected to grow about 15% a year until 2025.
Coca-Cola already has a tie-up up with Corona beer brewer Constellation Brands Inc (NYSE:STZ) to sell Fresca-branded ready-to-drink cocktails.
