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Under the new partnership, Fnac Darty’s websites will use Google’s Cloud Retail Search, a solution designed to help customers find products more easily.
“Fnac Darty is the first retailer in France to implement this new Google Cloud solution, a move which aims to set new standards in terms of online and mobile shopping experiences,” the group said in a joint statement.
The retailer will also rely on Google’s data analytics, machine learning and artificial intelligence solutions to help it manage operations, the group said.
