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Investing.com — Shares of Semrush Holdings Inc (NYSE:SEMR), the online visibility management company, rose 5% on Thursday after it announced the acquisition of search optimization firm Backlinko on Wednesday evening.
While there were no financial details provided, the deal for the SEO training platform means Semrush will add 500,000 in monthly traffic.
Backlinko was established in 2012 and provides actionable content and video marketing, link building, social media, and SEO training. Semrush, which provides tools for managing a website’s online visibility, said the acquisition of Backlinko is one component of its goal to create an online, self-service training platform.
Andrew Warden, chief marketing officer of Semrush, said Backlinko’s founder Brian Dean “is considered one of the top digital marketing professionals.”
“We are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web,” Warden added.
