Coca-Cola company names WPP as global marketing network partner

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“WPP will handle nearly all of The Coca-Cola Company’s media worldwide (eight of its nine geographical operating units – every market except Japan) and the large majority of its creative work,” Chief Executive Mark Read said in an email to staff.

“This is among our company’s greatest ever new business achievements, the largest win in decades, and a fantastic endorsement of the new WPP we have built together over the last three years.”