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Investing.com — Digital Brands Group Inc (NASDAQ:DBGI) said Thursday it has launched DSTLD on Amazon Prime while also launching its affiliate program across all its brands.
DBGI shares are up 60%, to around $5.
“We believe the extra time and work it took to qualify for Amazon Prime will result in much higher short and long-term value versus just selling as a third party on Amazon site,” said Laura Dowling, chief marketing officer of Digital Brands Group.
In addition, over the next three days, DSTLD’s Brand Store will debut on Amazon, which will include DSTLD videos and branded content.
The company also announced it is launching an affiliate program across all of its brands.
“We are excited to finally move into our growth phase, and believe these programs will show the power of our platform and the growth opportunity for Q4 of 2021 and 2022,” commented Hil Davis, CEO of DBGI.
