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A year after COVID-19 forced many Americans to abandon their typical Halloween plans, many people are doubling down on Halloween 2021 with their wallets.
New survey data from The Harris Poll suggests Americans are spending a lot more money on Halloween in 2021 than they did in 2020.
The 2,075 American adults who answered the survey said they will end up spending an average of $92 on costumes this year (for self, family and pets) compared with just $62 last year, a 49% jump.
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Big spikes in year-over-year spending were also apparent in “home decor” and candy, where Americans said they will increase their spending by an average of 21% and 10% respectively.
The biggest jump in spending from 2020 will come in the form of parties, the survey indicated — Americans say they will spend 76% more on get-togethers this year than in 2020. This increase is likely related to the CDC advising against large gatherings last year, while Dr. Anthony Fauci told families to go out and “enjoy” Halloween this year.
The CDC has released tips on how to trick-or-treat and manage the Halloween holiday safely this year amid the pandemic. Those tips include avoiding direct contact with others, staying outdoors and wearing a mask.
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There is also some evidence that 2021 candy sales are not only higher than they were last year, but have surpassed pre-pandemic levels. According to the National Confectioners Association, sales of chocolate and candy are expected to be 60% higher than they were in 2019.
“Chocolate and candy sales have come roaring back during the 2021 Halloween season as excitement continues to grow and consumers tell us they’re ready to celebrate,” NCA President & CEO John Downs said in a press release.
Downs continued, “which all makes sense, because what would the Halloween season be without chocolate and candy?”
