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Its marketing applications offer marketing management products to help businesses win customer loyalty. TDC’s solutions include components such as data warehousing, big data, discovery tools, integration tools, and business intelligence tools to manage and integrate the complex data ecosystem.
Essentially, its analytics platform allows customers to integrate and simplify their analytics ecosystem. The company’s target market is companies that are large-scale users of data. These firms are seeing a huge increase in data-driven by the pandemic-driven move to digital, as well as an increase in the complexity, cost, and risk associated with managing large sets of data across diverse environments.
