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With back-to-school season gearing up, the retail industry should witness a rapid rise in its sales. According to the National Retail Federation (NRF), total back-to-school spending is expected to reach an all-time high of $37.10 billion, up from $33.90 billion last year. In particular, apparel sales are expected to have a steep jump of about 78% compared with the back-to-school season in 2020. Both LEVI and AEO are well-positioned to benefit from the increase in spending.
LEVI has gained 9.9% over the past six months, while AEO has returned 5.8% over the period. However, AEO’s 34% gains year-to-date compares with LEVI’s 32% returns. In terms of last year’s performance, AEO is the clear winner with 113.3% gains versus LEVI’s 111.2%.
