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However, in a highly competitive environment, the stock’s lofty valuation remains a concern. In addition, the company has been burning cash at a time when its losses and expenses are already high. Also, since SNAP’s business is heavily dependent on DAUs, a decline in the growth rate of its user base or failure to retain existing users could negatively impact the company’s revenue-generating prospects.
Here is what we think could influence SNAP’s performance in the upcoming months: