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The Chinese consulate in New York said the display “hurt the dignity and emotions of the Chinese people”, in a post on its official Weibo (NASDAQ:WB) social media platform on Saturday.
Comcast-owned NBC, which holds U.S. broadcasting rights to the Olympic Games, did not immediately reply to a request for comment sent through its official contacts page.
The Chinese consulate did not specify why it objected to the map but said: “We urge NBC to recognise the serious nature of this problem and take measures to correct the error.”
China’s state-controlled Global Times newspaper also criticised the Olympics broadcast and the display of the map.
Maps’ references to self-ruled Taiwan and the disputed South China Sea have stirred controversy in recent years, with Johns Hopkins University last year reversing a decision to show Taiwan as part of China on a map indicating the spread of the coronavirus.
Two years ago, U.S. retailer Gap Inc (NYSE:GPS) apologised for selling a T-shirt that it said had an incorrect map of China. A picture posted to social media showed that the T-shirt did not include the island of Taiwan or the South China Sea.
