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Netflix Inc. received an impressive 129 nominations for the 73rd annual Emmy Awards on Tuesday, but that was only good for third place among its rivals.
A pair of multi-platform media giants — the Walt Disney Co.
DIS,
and AT&T Inc.’s
T,
WarnerMedia — took the top two spots, with Disney at 146 and Warner at 138, according to a tally by the Television Academy. Among individual platforms, Warner’s HBO/HBO Max had 130 nominations — one more than Netflix
NFLX,
Streaming services have come to dominate Emmy nominations in recent years, as companies spend billions of dollars on original content in a battle to lure subscribers in an intensely competitive streaming environment.
In 2020, Netflix set a record with 160 Emmy nominations.
This year, Disney ranked No. 1, with its Disney+ streaming service earning 71 nominations, while fellow streamer Hulu (which Disney controls) got 25, broadcast standby ABC earned 23 and cable’s FX Networks picked up 16.
Among the other major media companies, Comcast Corp.’s
CMCSA,
NBCUniversal got 56 nominations, ViacomCBS Inc.
VIAC,
earned 54, Apple Inc.
AAPL,
received 35 and Amazon.com Inc.
AMZN,
snagged 18 for its Prime Video service.
Here’s the full breakdown:
The major Emmy winners will be named during an in-person ceremony hosted by Cedric the Entertainer on Sept. 19, and broadcast on CBS.
