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BuzzFeed Inc. is close to a deal to go public through a merger with a special-purpose acquisition company, according to people familiar with the situation, part of a plan to consolidate other players in digital media.
BuzzFeed founder and Chief Executive Officer Jonah Peretti could announce a deal with 890 5th Avenue Partners Inc.
ENFA,
— a blank-check company named after the headquarters of Marvel’s Avengers superheroes and founded by investor Adam Rothstein — as early as this week, the people said.
