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LOS ANGELES (Reuters) – Walt Disney (NYSE:DIS) Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.
About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse (SIX:CSGN)’s virtual Communications Conference.
