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Rising investor optimism in the e-commerce industry is evidenced by the Global X E-commerce ETF’s (EBIZ) 49.8% returns versus the SPDR S&P 500 Trust ETF’s (SPY) 34.1% gains over the past year.
However, with rising brick-and-mortar sales with the reopening of the economy, e-commerce companies have been seeing lower traffic and orders. Therefore, we believe popular e-commerce stocks Cars.com Inc. (CARS) and iMedia Brands, Inc. (IMBI) are well-positioned to gain in the coming months owing to their strong fundamentals and loyal customer base. However, due to declining financials and weak market reach, we think shares of Rakuten Group, Inc. (RKUNY) and Farfetch Limited (FTCH) could continue witnessing corrections in the near term.
