Pirelli launches world’s first FSC-certified tyres for BMW’s hybrid model

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The Forest Stewardship Council (FSC) is an international non-profit organisation which sets standards for environmentally responsible management of forests and certifying environmental policies.

The new tyres contain FSC-certified natural rubber and rayon, Pirelli said in a statement, adding they will help achieve an increasingly sustainable tyre production.

“FSC forest management certification confirms that plantations are managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability,” it said.