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NEW YORK (Reuters) – Burger King will expand its new crispy chicken sandwich nationally across the United States on June 3, the Restaurant Brands International (NYSE:QSR) Inc chain said on Wednesday.
The “Ch’King” sandwich builds on a craze that began to sweep the United States in late 2019 after the fried chicken chain Popeyes, also owned by Restaurant Brands International, started selling its first-ever sandwich.
Burger King began testing the new product in September, before rolling it out to some additional locations.
Like McDonald’s Corp (NYSE:MCD), Burger King’s new sandwich will come in three versions: regular, spicy or deluxe.
But unlike any other major U.S. fast-food burger chain, Burger King’s fillets are breaded by hand in stores.
The suggested price will be $3.99 to $4.99 depending on region, Chief Marketing Officer Ellie Doty told Reuters.
That is somewhat higher than previous launches of similar sandwiches from competitors.
