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American teens are spending their money on chicken sandwiches from Chick-fil-A, athletic gear from Nike
NKE,
and cryptocurrencies like bitcoin
BTCUSD,
The investment firm Piper Sandler
PIPR,
released a semi-annual research project detailing the spending and usage habits of teenagers with an average age of 16.1 years old.
Chick-fil-A dominated their food rankings as 18% of the 7,000 surveyed said their favorite restaurant was Chick-fil-A. Coming in at No. 2 was Starbucks
SBUX,
at 12%, then Chipotle
CMG,
at 11%. Legacy food brands like Dunkin’ Donuts and McDonald’s
MCD,
were further down the list.
When it comes to clothing, Nike is the overwhelming favorite among American teenagers as 27% of respondents said the swoosh was their top clothing apparel brand. No other brand reached even 10%.
When it comes to online shopping, Amazon
AMZN,
was the top shopping website for 56% of respondents, while the next brand, Shein, was the favorite of only 7% of the teens surveyed.
One interesting aspect of the survey is how active teenagers are in cryptocurrency.
Among those surveyed, 9% of teens claim to have traded cryptocurrency — and 81% of those teens identify as male.
Lisa Kramer, a professor of finance at the University of Toronto and an expert in investor behavior, says the gender split in crypto trading is related to “overconfidence” for male investors.
