Nike's North American head steps down after report reveals ties to resale business

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The company said the departure of Hebert, vice president and general manager of Nike’s North America business, is effective immediately and that it plans to announce a new head for the geography shortly.

Bloomberg Businessweek last week reported that Hebert’s son Joe Hebert used a credit card in her name to purchase sneakers for his resale company, West Coast Streetwear. (https://bloom.bg/304NpkK)

The report said Joe Hebert used bots to purchase the most sought-after sneakers after they were released online, spending over $132,000 on the credit card to stock up on the limited edition sneakers for reselling them at a higher price.

Hebert told Bloomberg he had never received inside information from his mother while she was at Nike.

West Coast Streetwear could not be immediately reached for a comment.

Nike in a statement said Hebert had made the decision to resign.