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In a statement Altroconsumo said it was asking for damages of 60 million euros ($73 million) on behalf of Italian consumers tricked by the practice which had also been recognised by Italian authorities.
Altroconsumo said the lawsuit covers owners of the iPhone 6 and 6 Plus, 6S and 6S Plus, sales of which in Italy totalled some 1 million phones between 2014 and 2020.
Apple said in an email that it had never done anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.
Two similar lawsuits against Apple have been filed in Belgium and Spain for the planned obsolescence of iPhones.
European consumer association Euroconsumers, which is coordinating the three lawsuits, said it was also planning to launch a class action in Portugal in the coming weeks.
