Prada to post 2020 operating profit after strong second-half rebound in sales

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The Milanese luxury brand said it had decided to provide the unscheduled business update, before disclosing full-year results in March, due to the extraordinary situation and uncertainty created by the COVID-19 pandemic.

The fallout from the COVID-19 crisis triggered a 40% decline in Prada’s like-for-like revenues in the first half of the year leading to a 196 million euros operating loss ($240.5 million).

Prada said the second half of 2020, “despite being impacted by ongoing store closures averaging 9% of the network, saw a progressive recovery in sales, culminating for the retail sales in a full recovery to 2019 levels in the month of December.”

($1 = 0.8150 euros)