Deep Dive: 15 stock-market winners that index-fund investors missed out on in 2020

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(Updates story with year-end closing prices and consensus price targets.)

The COVID-19 economy has been brutal for millions of people who have been directly affected, through illness and loss of family members and friends, but also though lost jobs, destroyed businesses and disrupted careers. The stock market has been a different story: Unprecedented stimulus efforts of the federal government and Federal Reserve have sent it soaring.

Some of the best-known stock-market winners of 2020 are companies with innovative technology and services that businesses and consumers have relied on for remote access. Yet many aren’t yet included in the S&P 500 Index SPX, +0.64%, the part of the market tracked by most of the money invested in low-cost index funds, including the SPDR S&P 500 ETF SPY, +0.51%. Others, while part of the Nasdaq Composite Index COMP, +0.14%, aren’t yet included in the Nasdaq-100 Index NDX, +0.33%, which is tracked by the Invesco QQQ Trust ETF QQQ, +0.25%  

SPY rose 16% in 2020, while QQQ surged an incredible 48%.

This list doesn’t include Tesla Inc. TSLA, +1.57%, which was added to the S&P 500 on Dec. 21; the electric car maker’s shares had soared 731% by then.

Click here for more about Tesla and lists of the best-performing stocks of 2020 from among the S&P 500, Dow Jones Industrial Average DJIA, +0.65%  and Nasdaq-100 Index NDX, +0.33%.

Here are 15 stocks that soared during 2020 but aren’t included in the broad S&P indexes or the Nasdaq-100:

Company Ticker  Industry  Price change – 2020 Market capitalization ($ millions)
 Cloudflare Inc. Class A  NET, -1.99%    Information Technology Services  345% $18,135
 Zscaler Inc.  ZS, -0.79%    Software  329% $27,014
 CrowdStrike Holdings Inc. Class A  CRWD, +0.73%    Software  325% $39,593
 Pinterest Inc. Class A  PINS, -1.85%    Internet Software/Services  254% $34,299
 Square Inc. Class A  SQ, -1.54%    Information Technology Services  248% $84,836
 Twilio Inc. Class A  TWLO, -3.16%    Software  244% $49,030
 Trade Desk Inc. Class A  TTD, -2.08%    Advertising/Marketing Services  208% $34,314
 Zillow Group Inc. Class C  Z, -0.50%    Information Technology Services  183% $21,640
 Carvana Co. Class A  CVNA, -4.31%    Specialty Stores  160% $17,669
 Wayfair Inc. Class A  W, -2.11%    Internet Retail  150% $16,795
 Roku Inc. Class A  ROKU, -1.98%    Electronics/Appliances  148% $36,918
 Teladoc Health Inc.  TDOC, -1.77%    Hospital/Nursing Management  139% $29,510
 RingCentral Inc. Class A  RNG, -2.33%    Software  125% $30,782
 Spotify Technology SA  SPOT, -1.47%    Internet Software/Services  110% $59,731
 Veeva Systems Inc. Class A  VEEV, -1.38%    Software  94% $37,647
Source: FactSet

Scroll the table to see all the data.

You can click on the tickers for more about each company, including profiles, news coverage, price ratios and charts.

Here’s a summary of Wall Street analysts’ opinions about these stocks after such remarkable gains:

Company Ticker Share ‘buy’ ratings Share neutral ratings Share ‘sell’ ratings Closing price – Dec. 31 Consensus price target Implied 12-month upside  potential
 Cloudflare Inc. Class A  NET, -1.99%   81% 19% 0% $75.99 $72.60 -4%
 Zscaler Inc.  ZS, -0.79%   52% 44% 4% $199.71 $187.55 -6%
 CrowdStrike Holdings Inc. Class A  CRWD, +0.73%   75% 20% 5% $211.82 $189.84 -10%
 Pinterest Inc. Class A  PINS, -1.85%   64% 32% 4% $65.90 $69.46 5%
 Square Inc. Class A  SQ, -1.54%   57% 34% 9% $217.64 $217.66 0%
 Twilio Inc. Class A  TWLO, -3.16%   78% 15% 7% $338.50 $366.70 8%
 Trade Desk Inc. Class A  TTD, -2.08%   42% 53% 5% $801.00 $751.44 -6%
 Zillow Group Inc. Class C  Z, -0.50%   48% 39% 13% $129.80 $130.20 0%
 Carvana Co. Class A  CVNA, -4.31%   62% 38% 0% $239.54 $241.95 1%
 Wayfair Inc. Class A  W, -2.11%   45% 39% 16% $225.81 $304.08 35%
 Roku Inc. Class A  ROKU, -1.98%   59% 33% 8% $332.02 $275.67 -17%
 Teladoc Health Inc.  TDOC, -1.77%   60% 40% 0% $199.96 $242.78 21%
 RingCentral Inc. Class A  RNG, -2.33%   96% 0% 4% $378.97 $364.13 -4%
 Spotify Technology SA  SPOT, -1.47%   47% 33% 20% $314.66 $288.57 -8%
 Veeva Systems Inc. Class A  VEEV, -1.38%   65% 26% 9% $272.25 $308.43 13%

Analysts have majority “buy” or equivalent ratings on 11 of these 15 stocks; however, most of the stock have gotten ahead of the consensus price targets. These price targets are usually for 12 months, so it is clear the analysts are confident for many as longer-term plays, despite valuations that appear lofty for the short term.

Don’t miss:20 of analysts’ favorite large-cap stocks for 2021, including GM, Facebook and Salesforce